LMR combines specialized charitable lottery expertise with integrated campaign support and a practical, collaborative approach.

WHY ORGANIZATIONS CHOOSE LMR

Specialized Focus
Charitable lotteries are our area of expertise. We help clients anticipate complexity, make informed decisions and avoid unnecessary trial and error.

Integrated Expertise
Strategy, prize development, marketing, creative, operations and reporting are managed as one connected program.

Practical Partnership
We adapt to your internal resources and provide the level of leadership and support your program requires.

Focus on Results
We use performance data, market knowledge and program experience to guide decisions while keeping your mission and long-term goals at the forefront.

EXPERIENCE & INNOVATION

Our team has helped advance charitable lottery programs through changing markets, technology and buyer expectations. Examples include:

• Piloting and implementing a 50/50 add-on within a major Ontario lottery program

• Developing a lottery ticket-sales partnership with Shoppers Drug Mart

• Participating in the Alcohol and Gaming Commission of Ontario’s Mega Raffle Working Group

• Developing new add-on and membership programs that diversify revenue and encourage repeat participation

• Bringing one of Ontario’s first charitable lottery exclusive membership draws to market