LMR turns complex lottery programs into coordinated campaigns that combine strategy, creative thinking and disciplined execution. The examples below show the breadth of our work with established charitable lotteries.
DREAM LOTTERY — LONDON, ONTARIO
Dream Lottery supports St. Joseph’s Health Care London, London Health Sciences Centre and Children’s Hospital at LHSC. Since 1996, it has raised more than $66 million for patient care, research and innovation.
LMR supports the full campaign, from prize and ticket strategy through marketing, creative, deadline planning, coordination and performance review. We have also helped introduce revenue opportunities including a 50/50 add-on and calendar lottery.
LMR Support Includes:
Lottery, program and revenue strategy
Licensing support and regulatory coordination
Prize planning, ticket packages and sales offers
Brand positioning, messaging and creative production
Marketing calendar, promotional planning and partner coordination
Sales analysis, performance monitoring and campaign optimization
Post-campaign reporting and review
FULL HOUSE LOTTERY — EDMONTON, ALBERTA
Full House Lottery supports the University Hospital Foundation and Royal Alexandra Hospital Foundation in Edmonton. LMR manages the integrated campaign, bringing together prize strategy, ticket offers, marketing, creative and sales performance.
The program includes major prizes, a 50/50 and a daily cash calendar, all planned to create a clear buyer experience and generate funding for hospital technology, research and patient care.
LMR Support Includes:
Lottery, program and revenue strategy
Licensing support and regulatory coordination
Prize planning, ticket packages and sales offers
Brand positioning, messaging and creative production
Marketing calendar, promotional planning and partner coordination
Sales analysis, performance monitoring and campaign optimization
Post-campaign reporting and review
Every lottery is different. LMR identifies what is working, where the opportunity lies and what it will take to move the program forward.