LMR helps non-profit organizations plan, launch, manage and grow charitable lottery programs. We can lead a full program or provide focused expertise and capacity where needed.

OUR SERVICES

Strategy & Program Planning
We define the opportunity, set objectives, and build a practical lottery plan covering structure, budgets, timelines, sales targets and growth opportunities.

Licensing Support & Regulatory Coordination
LMR coordinates the information, timelines and documentation required for licensing, working with your organization and the appropriate regulatory and professional partners.

Prize & Offer Development
We develop prize strategies, ticket packages, add-ons, draw schedules, and promotional deadlines that support buyer appeal and financial goals.

Marketing Strategy & Creative
We create integrated campaign plans, positioning, messaging, and creative across print, digital, email, paid media and social channels.

Campaign Management
We coordinate teams, suppliers, timelines and approvals, keeping workstreams aligned and the lottery moving from launch through final draws.

Performance Monitoring & Reporting
We monitor sales and marketing performance, identify opportunities and provide reporting and post-campaign analysis to inform future planning.

How We Work

• Discovery: Understand your organization, audience, goals and resources.

• Build: Develop the program, offer lottery plans and responsibilities.

• Launch: Coordinate execution, marketing, partners and approvals.

• Optimize: Monitor results and apply learnings.