In 2021, Ascend Fundraising Solutions acquired Let’s Make Results (LMR) Consulting Inc., combining two industry leaders in charitable gaming.
Ascend is the world’s premier provider of online gaming-based charitable fundraising solutions, with fully licensed 50/50, Catch the Ace, and Sweepstakes programs. Ascend has helped more than 500 charitable partners build and diversify their donor bases, raising over $1.5 Billion to date. Headquartered in Toronto, Ascend also has offices in New York and the UK.
LMR is a full‑service consulting company specializing in charitable home lotteries. We partner with non‑profits to create, implement, and manage successful lottery programs that raise essential funds and connect with supporters through compelling prize offerings.
With expertise covering every stage of lottery production — from licensing and strategic planning to prize design, marketing, deadline optimization, and reporting — LMR delivers a seamless, one‑stop solution. Our approach ensures each lottery is innovative, compliant, cost‑effective, and consistently delivers strong results.
Our Mission
To provide knowledgeable service and exceptional value to non‑profit organizations by delivering lotteries and events that are innovative, cost‑effective, and profitable — all while building brand awareness for worthy organizations.
Our Vision
To be a market leader in charitable gaming, recognized for our passion, knowledge, expertise, and proven results.
Our Objective
To raise maximum revenue for our clients, helping them change lives in the communities they serve.
Our Values
Honesty & Integrity
Expertise & Passion
Recognition & Financial Success
Leadership & Partnerships
Relationships & Respect