Full House Lottery, Edmonton, Alberta 

In 2025, LMR proudly managed Alberta’s Full House Lottery, in support of the University Hospital Foundation and Royal Alexandra Hospital Foundation. 

The LMR team oversaw every aspect of the program — from prize planning and pricing to marketing, deadlines, and sales strategy — delivering a high‑energy 10‑week campaign that engaged loyal supporters and attracted thousands of new buyers. The 2025 lottery also featured one of Alberta’s largest hospital 50/50 jackpots, along with the exciting Big Summer Bucks lottery, offering 94 days of cash prizes.  

Through LMR’s proven approach, Full House Lottery continues to generate life‑saving funds for UHF and RAHF, ensuring the hospitals have the technology, research, and resources needed to deliver exceptional care for Alberta communities.